The 2-letter name should be easy to remember, and hopefully the work memorably so. I’m a multi-disciplinary, award-winning writer and creative lead with over 2 decades of experience who’s been fortunate to work on 3 continents (across 15 cities) at storied agencies on global brands.

I have created campaigns that:

Reignited cultural movements, and sparked a 73% increase in acts of good with the George Floyd Memorial Foundation and Love Has No Labels.

Ensured 10 million free rides to COVID vaccinations were donated to underserved communities, with over $5mil USD raised, for UBER, and advocated by the White House.

Innovated a media buy on YouTube, saving precious seconds when providing first aid to Fentanyl overdoes during this opioid crisis, in a partnership with Google and the White House’s ONDCP.

Celebrated 90 000 local restaurants nationwide on UberEat's’ SuperBowl Sunday, by creating a 3hr extravaganza of Wayne’s World’s own, Wayne & Garth — squeezing them, Cardi B & Alice Cooper on a very tiny couch, in an even tinier fake basement with 450 props.

Relaunched the proprietary Nike AIR technology during the 2024 Summer Olympics with 24 renowned athletes on digital and social

Revealed an iconic Ferrari in a pitch black 150mph wind tunnel, resulting in 25% of leads for that year.

Launched multiple bands for Project : Rock, a RedBird backed venture from Dwayne “The Rock” Johnson and the Garcia Co.; designing brand identities and GTM campaigns for ZOA, TGC & the XFL, a professional football league that was sold to FOX and the UFL for a tidy sum a year later.

Led and won a global Cannes + Publicis competition, “Working With Cancer” resulting in earned media and business growth for RGA, against 2500 other agencies for $5mil in production and $150mil in media. Achieved by building and leading a multi-disciplinary global R/GA team from start to finish.