Love Lives On - Love Has No Labels
The power of storytelling compelled 73% of America’s middle to perform acts of good.
AdCouncil’s Love Has No Labels has been long been an advocate of love, this integrated campaign made them a force for good. Awareness is no longer enough, action is essential today. In partnership with the George Floyd Memorial Foundation, we told the story of Bridgett Floyd and her brother — anchoring both the campaign and the story in familiar and familial love. As a first for this 15 year agency partnership, it was broadcasted on Hulu and Prime, alongside other stories for the Asian American and LGBTQ+ ccommunity.
The Case Study
The Film
The Extended Campaign and Docu Shorts
These shorts grow the campaign narrative, showing how individuals acted with love following instances of hate and injustice. Each like the short film was developed in close collaboration with Bridgett Floyd, Maddy Park, who created Cafe Maddy Cab to fund taxi rides to get AAPI LGBTQ+ people, women and elderly people home safely amid a rising tide of anti-Asian harassment; and Barbara Poma, the owner of Pulse nightclub.
Bridgett Floyd: Founder GFMF
Barbara Poma: Founder OnePulse
Maddy Park: Founder Cafe Maddy Cab
