Ferrari - State of the Art

An American icon reimagined by a storied Italian marque, revealed in a 150mph windtunnel in collaboration with a Swiss artist at the famed Maranello assembly plant.

The State of the Art is an integrated launch campaign for the most famous automotive marque in the world and it’s latest masterpiece: The California T.

It begins with:
The Art of Form: An Icon Revealed
The Art of Performance: Face to face with the California T
The Art of Innovation: Innovation by Innovators (A Silicon Valley Series)
The Art of Driving: Driving by the Driven (Test Drives)
It ended with over 1200 Ferraris sold for a marque that only makes less than 7000 vehicles a year.