NIKE “AIR” Relaunch

The 2024 Summer Olympics bears witness to a new narrative for proprietary NIKE technology — AIR

24 NIKE athletes. 6 new shoes. 1 long awaited sporting extravaganza.
And a globally engaged audience of 5 billion people.

I led a global team (NA, LATAM & APAC) to craft and design custom content for each heralded athlete on the NIKE roster in service of their only ambition — to win, at any cost. Viewers dived into the back stories of both athlete and shoe, understanding the how, the why, and the who, all backed by over 300 hrs of research, bespoke photography, athlete/product stories and the undeniable ambition to WIN ON AIR.