CashApp Launch - That’s Money

Every amazing experience and transaction, is owned by CashApp with the $waggiest of claims.

I led and produced this pitch win by both leading and writing the winningest of claims, “That’s Money!”, taking this social media favorite to an IRL launch encompassing social, digital, broadcast and more. Celebrating and owning every action and transaction, every event, especially pay day to partnering with Serena Williams and getting future Hall of Famer — Odell Beckham Jr. to get a CashApp tattoo live for TV? Now,… THAT’s money!