AdCouncil - Life Saving Pre-Roll

We turned pre-roll ads on YouTube into Naloxone tutorials, getting people to the life-saving content faster, when every second counts.

In the case of an opioid overdose, YouTube tutorials on how to administer Naloxone (Narcan) is where most young people turn to.

“The Life Saving Pre-Roll” is a media innovation that places this vital, life-saving information in pre-roll ads across YouTube, featuring a shorter, quickly accessed Naloxone tutorial. This way, people can get to the life-saving content in mere seconds, the difference between life or death.

This seminal partnership was done together with AdCouncil, Google and the Executive Office of the White House: ONDCP.