Vaccinate the Block - Uber

Tyler Mitchell directs Spike Lee on his block in Brooklyn in cinematic vaccine access PSA.

The primary reason Americans in underserved communities weren’t vaccinated was not access to education, but access to vaccination sites. So, Uber committed $10M worth of free rides, and allowed all Americans to donate money for more rides directly in the app. To promote this effort and drive donations, we created an integrated TVC + OOH + Social campaign with a custom social strategy to build trust via community experts, resulting in a huge uptick in sentiment, with over 100k vaccinated in the first month